How to Get Shares on Facebook and Instagram for Real Estate
In the world of real estate marketing social media presence is a valuable lead channel. As a real estate agent, you’re likely well aware of the power of platforms like Facebook and Instagram for reaching potential clients and showcasing your property listings. However, in the noisy and competitive realm of social media, getting your content noticed, liked, and shared can be a challenging task.
In this comprehensive guide, we’ll delve into the strategies and techniques that will not only help you increase your social media presence but also encourage users to share your content. We’ll introduce you to a unique approach—the Dynamic Viral Listing Page—that can transform your real estate marketing efforts on Facebook and Instagram. By the end of this article, you’ll be equipped with the knowledge and tools to make your real estate posts go viral and, in turn, boost your leads and sales.
The Power of Social Media in Real Estate
Before we dive into the specifics of creating viral content, let’s first understand why social media is such a crucial component of a successful real estate marketing strategy.
The Dominance of Social Media in Real Estate Marketing
In today’s digital age, social media has become an integral part of our daily lives. It’s where people connect, share, and seek information. For real estate professionals, harnessing the power of social media can lead to numerous benefits, including:
Increased Visibility: Social media platforms offer a vast audience reach, allowing you to showcase your listings to a global or hyper-local audience.
Enhanced Engagement: Engaging content can spark conversations, generate interest, and build relationships with potential clients.
Cost-Effective Marketing: Compared to traditional advertising methods, social media marketing is often more budget-friendly and provides more targeted results.
Data and Analytics: Social media platforms provide valuable insights into user behavior, allowing you to refine your marketing strategies.
Instant Communication: Real-time messaging and chat features enable quick and direct communication with clients and prospects.
The Challenge of Standing Out
While the benefits of social media marketing are evident, so too are the challenges. In the real estate industry, where competition is fierce, it’s essential to stand out from the crowd. Consider the following:
Content Overload: The real estate market is saturated with property listings and promotional content. How do you make your listings shine in this sea of information?
Engagement Rates: Real estate agents often struggle with low engagement rates on their social media posts. How can you create content that captures the audience’s attention and encourages interaction?
Algorithm Changes: Social media platforms continuously update their algorithms, affecting how content is displayed in users’ feeds. Staying ahead of these changes is crucial for maintaining visibility.
The Need for Shareable Content
Now that we’ve established the significance of social media in real estate marketing, let’s address a crucial question: Why should you aim for your content to be shared on social media?
The Power of Shares and Likes
Shares and likes are valuable metrics in social media marketing. When your content is shared, it reaches a broader audience organically. Each share exposes your brand and listings to potential clients who may not have encountered your content otherwise.
Additionally, shares indicate that your content resonates with your audience. It suggests that users find your content interesting, informative, or entertaining enough to pass along to their own networks. This user-generated promotion can significantly boost your reach and credibility.
Influencing Social Media Algorithms
Social media platforms use complex algorithms to determine which content appears in users’ feeds. These algorithms consider various factors, including engagement (likes, shares, comments), relevance, and recency. Posts with higher engagement are more likely to be displayed prominently.
By creating shareable content, you’re actively influencing these algorithms in your favor. Your posts are more likely to surface on users’ feeds, increasing the chances of further engagement.
The Dynamic Viral Listing Page
Now that we understand the importance of shareable content, let’s introduce a powerful strategy—the Dynamic Viral Listing Page. This innovative approach allows real estate agents to create landing pages featuring property listings that can be easily shared across multiple social media platforms.
What Is a Dynamic Viral Listing Page?
The Dynamic Viral Listing Page is a dynamic marketing technique tailored for real estate professionals. It involves creating a landing page that hosts property listings. What sets this approach apart is its dynamic nature—property listings on the page automatically change, allowing you to reshare it each month.
Why Will People Share and Like Your Page?
The success of your Dynamic Viral Listing Page depends on your creativity and research. By understanding your client profiles and conducting keyword research, you can craft page titles that pique your target audience’s interest. Here are some examples of compelling landing page titles:
"5 Hottest Homes in <Your Location> for a BBQ in July 2023"
"The 10 Best <Your Location> Homes with a romantic fireplace in February 2024"
"7 Beautiful <Your Location> Bathrooms in 2023"
These titles tap into specific interests and keywords relevant to your audience, making your page more shareable and engaging.
Dynamic Content That Changes Automatically
The dynamic aspect of this strategy is a game-changer. Not only do the titles capture attention, but the listings on the page also automatically update. Here’s how it works:
Dates are automatically generated to reflect the current month and year, making your content appear up-to-date and relevant.
Property listings can be specifically tagged in your CRM or based on various criteria such as location, property type, price, and more. The list constantly changes, ensuring fresh and enticing content.
Calls to Action (CTAs)
To maximise the impact of your Dynamic Viral Listing Page, consider adding subscription forms to encourage visitors to engage further. Capturing leads is an essential part of the real estate marketing process.
Crafting Irresistible Titles
The titles of your Dynamic Viral Listing Page play a pivotal role in attracting users’ attention and motivating them to click and share. Let’s explore some strategies for crafting irresistible titles:
The Power of Specific Numbers
Research shows that using specific numbers in titles makes content more appealing. People are drawn to lists, and specific numbers suggest that the content is concise and actionable. Some examples include:
"The 5 Best <Your Location> Homes for Airbnb in 2023"
"7 Beautiful <Your Location> Bathrooms in 2023"
Including a specific number not only enhances the title’s appeal but also sets clear expectations for readers.
Incorporating your location into the title is crucial, especially if you’re targeting a local audience. A location-specific title serves multiple purposes:
It attracts individuals actively searching for properties in that area.
It improves your page’s visibility in local search results.
It helps potential clients identify your content as relevant to their needs.
"5 Hottest Homes in Downtown <Your City> for a BBQ in July 2023"
By tailoring your titles to your target market, you increase the likelihood of attracting and engaging the right audience.
Sharing Your Dynamic Viral Listing Page
With your Dynamic Viral Listing Page ready, it’s time to share it with the world. While manual sharing on your Facebook page and other social media assets is an option, consider these additional strategies:
Since you plan to repost your Dynamic Viral Listing Page each month with updated content, scheduling your shares is a smart move. Social media management tools allow you to plan and automate your posts, ensuring consistent visibility.
Leveraging Facebook Groups
Expand your reach by sharing your page in relevant Facebook Groups. Join groups related to real estate, local communities, or other areas of interest for your target audience. Sharing in these groups can increase engagement and generate likes and shares from members.
Conclusion: Transforming Your Real Estate Marketing
In conclusion, harnessing the power of Facebook and Instagram for real estate marketing requires more than just showcasing property listings. To truly succeed, you need to create content that engages your audience and encourages sharing.
The Dynamic Viral Listing Page strategy offers a unique and effective way to achieve this goal. By crafting enticing titles, curating dynamic content, and strategically sharing your page, you can make your real estate posts go viral. This approach not only increases your visibility but also positions you as an innovative and creative real estate professional.
So, give it a try, and remember to always be exceptional in your real estate marketing endeavours. With the right strategies and a touch of creativity, you can make your social media presence truly shine in the competitive world of real estate.