New real estate leads always arrive at the wrong time
As a real estate agent, you know that timing is crucial when it comes to converting potential leads into satisfied clients. However, it’s inevitable that there will be instances when leads come in at inconvenient times. Maybe you’re busy with other clients, in a meeting, or even off-duty. So, what should you do when real estate marketing leads arrive at the wrong time? Luckily, with the right tools and strategies, you can effectively manage these situations and ensure that you don’t miss out on valuable opportunities.
Harnessing the Power of Real Estate Software
One of the essential tools in a modern real estate agent’s arsenal is reliable real estate software. This software not only helps you manage your listings and contacts efficiently but also plays a crucial role in handling leads that come in at unexpected times. For instance, when a lead fills out a form on your portal listing advert and you receive an email notification, Respacio can automatically read and process the email, extracting relevant information such as their contact details and the property they are interested in.
Auto-Reply: A Swift Response to Keep Leads Engaged
Once Respacio has gathered the necessary information from the lead’s email, it’s time to provide them with a swift and personalised response. With an auto-reply feature, Respacio real estate software can automatically send a response to the lead, acknowledging their inquiry and addressing them by name, thanks to the details provided in the form. For example, if the lead’s name is Bob and they inquired about a specific house, your software can generate a message like this:
"Hi Bob, we just got your inquiry about the house in [Location] that you saw on [portal name]. We appreciate your interest in this property and would like to provide you with more information. You can see the property on our website here. [insert website link] to explore the features and additional photos of the house. The phone number you gave us is [phone number] please let me know if there is a better number to call you on and what is the best time of day to catch you?
I look forward to talking with you, if you have any other questions please feel free to mail me back."
By acknowledging the lead’s interest, providing a link to your website, and initiating further communication, you’re taking proactive steps to keep them engaged and move them away from the portal where they may be browsing through your competition’s listings.
Seizing the Opportunity: Directing Leads to Your Website
The inclusion of a link to the listing on your website in the auto-reply message is crucial. Your website serves as your online hub, where potential clients can explore your listings, learn about your services, and gain valuable insights into the real estate market. By directing leads to your website, you have the opportunity to showcase your expertise, highlight your unique selling points, and foster a sense of trust and credibility.
Moreover, on your website, you can provide additional resources, such as blog articles, property guides, or virtual property tours, that can further engage leads and provide them with the information they need. This not only keeps them interested but also positions you as a knowledgeable and reliable source of information, setting you apart from your competitors.
Personal Touch: Scheduling a Follow-Up Call
While the initial auto-reply message helps to establish contact and provide immediate information, it’s essential to take the conversation further with a personal touch. In your auto-reply, you can ask the lead for their preferred time to receive a call. By doing so, you demonstrate your willingness to accommodate their schedule and show that you value their time.
Once the lead responds with their preferred call time, it’s crucial to promptly follow up with a phone call. During the call, take the opportunity to further understand their needs, answer any questions they may have, and provide personalized assistance. This personal interaction helps build rapport, establish trust, and ultimately increases the likelihood of converting the lead into a client.
In conclusion, as a real estate agent, receiving leads at inconvenient times is a common challenge. However, by leveraging the power of Respacio real estate software, implementing an auto-reply system, directing leads to your website, and following up with a personalized phone call, you can effectively manage these situations and turn them into valuable opportunities. Remember, timing is everything in real estate, and with the right approach, you can make the most out of every lead that comes your way.