{"id":279110,"date":"2023-06-20T15:32:14","date_gmt":"2023-06-20T15:32:14","guid":{"rendered":"https:\/\/respacio.com\/?p=279110"},"modified":"2023-06-21T01:30:45","modified_gmt":"2023-06-21T01:30:45","slug":"real-estate-seo-guide","status":"publish","type":"post","link":"https:\/\/respacio.com\/real-estate-marketing\/real-estate-seo-guide\/","title":{"rendered":"The Complete Real Estate SEO Step By Step Guide"},"content":{"rendered":"\n
Real estate SEO is the most important part of real estate marketing. <\/p>\n\n\n\n
Ranking high in Google search has never been as important as it is today.<\/p>\n\n\n\n
There has been a digital transformation happening in the real estate industry for the last decade and the Covid-19 pandemic accelerated things.<\/p>\n\n\n\n
Buyers, sellers, landlords and tenants are all online and you need to be too. If your potential clients cannot find you on the first three pages of Google you don\u2019t stand a chance of getting their business.<\/p>\n\n\n\n
To be honest, most business is generated from the first page but you can still get some leads from the second and third pages.<\/p>\n\n\n\n
That is what real estate SEO does, if done correctly, it increases your ranking in search and your domain and page trust scores.<\/p>\n\n\n\n
The only problem is that SEO can be very confusing and complicated to understand if you have no experience or training with it.<\/p>\n\n\n\n
I wrote this guide to answer all of your real estate SEO questions and give you a comprehensive strategy to use it effectively for your business.<\/p>\n\n\n\t\t\t\t
SEO stands for Search Engine Optimisation which is the process of improving the ranking of your site in search engine results pages.<\/p>\n\n\n\n
The goal is to increase the amount and quality of the organic traffic to your website.<\/p>\n\n\n\n
There are quite a few factors that contribute to complete real estate SEO and each one should be given the same priority and effort to get great results..<\/p>\n\n\n\n
Real estate SEO is the most effective and long lasting marketing strategy there is. Nothing else will give your business the foundation to succeed for years to come.<\/p>\n\n\n\n
As with everything else these days, real estate is happening online and people are using search engines such as Google for all their purchasing needs.<\/p>\n\n\n\n
If you don\u2019t have strong consistent SEO you won\u2019t show up to people shopping online. <\/p>\n\n\n\n
That is a recipe for disaster!<\/p>\n\n\n\n
The benefits of real estate SEO are huge.<\/p>\n\n\n\n
This is a difficult question to answer as it depends on so many factors. The cost isn\u2019t purely financial, there is a time cost that needs to be factored in.<\/p>\n\n\n\n
The questions to ask yourself when trying to determine cost of real estate SEO are:<\/p>\n\n\n\n
There is more to it but this certainly shows you that it is hard to give a definitive answer to the price question.<\/p>\n\n\n\n
Content creation is a bit like a tap, the more you open it the more that comes out. It really is up to you how much content you create and how much money you spend.<\/p>\n\n\n\n
Again, this is a complicated question but the short answer is yes, of course, you can do real estate SEO on your own. The catch is that you have to know how to do it and you have to find the time to do it.<\/p>\n\n\n\n
Most real estate agents don\u2019t even have time for lunch most of the time, so being able to start freeing up hours a week for focused SEO work seems like an unachievable task. <\/p>\n\n\n\n
However, there are a small number of agents that can do it. If you are one of them then we applaud you and wish you the best of luck with your results.<\/p>\n\n\n\n
For everyone else that is pushed to the limit everyday working with new clients, transactions, rental agreements and other miscellaneous admin tasks real estate SEO will be impossible.<\/p>\n\n\n\n
My conclusion is that doing real estate SEO effectively and with longevity is not possible all on your own but if you want to try to be one of the few that succeed at it I hope this guide helps you.<\/p>\n\n\n\n
When there\u2019s a lot to learn followed by hours of putting it into practice, we\u2019re often better off hiring an expert. From accountants and lawyers to housekeepers and hairdressers, our professional and personal lives are full of experts to help us.<\/p>\n\n\n\n
In all marketing there is loads and loads of trial and error to go through while you are determining what will work best and what isn\u2019t worth your time.<\/p>\n\n\n\n
Why not hire an agency that has done all that already, has the formula to succeed and wants to use it for your business. <\/p>\n\n\n\n
The benefits are substantial when considering if you should use an agency for your real estate SEO.<\/p>\n\n\n\n
In short, hiring an agency is really the only way to go if you want to jump up the Google rankings quickly and be the envy of all your competitors.<\/p>\n\n\n\n
This is a question I get asked all the time and the answer is always the same. <\/p>\n\n\n\n
You should do the keyword research and make the content plan first before even thinking about the quantity of content. <\/p>\n\n\n\n
Then and only then you can decide at what rate to produce the content. Remember it is like a tap, the more you turn it on the more content comes out.<\/p>\n\n\n\n
But just like water from the tap, the more content you produce the more it will cost you.<\/p>\n\n\n\n
It goes without saying that the more content you produce, the faster your website will gain authority in Google.<\/p>\n\n\n\n
Our advice, budget as much as you can to content creation and distribution as it will pay off 10 fold in the future and keep paying for years to come.<\/p>\n\n\n\n
This is probably the most frequent question I get asked about real estate SEO. And it\u2019s a very hard one to answer because every client and every site is unique.<\/p>\n\n\n\n
Also, people who budget high and produce a massive amount of content get results a bit quicker as well.<\/p>\n\n\n\n
The industry standard says 6 to 12 months to see significant results from your SEO efforts.<\/p>\n\n\n\n
If the goal is to increase traffic to your site in a lasting and meaningful way then yes, I would agree. However, with real estate SEO you can see some quick results if you do things correctly.<\/p>\n\n\n\n
Using things like shortlists and location pages (we will discuss this later) you can quickly start appearing to people looking for really specific things. The speed of this will depend heavily on the competition for the search terms.<\/p>\n\n\n\n
There is no definitive answer but if you build a solid, long lasting foundation that generates quality consistent traffic and continue to produce it will consistently bring big results.<\/p>\n\n\n\n
The difference between investing in pay per click search and SEO is like the difference between renting and owning. One will still be yours tomorrow and with the other way if you stop paying, you\u2019re homeless. Or leadless in this case.<\/p>\n\n\n\n
Paid search has no lasting benefit. it only attracts visitors as long as you are paying.<\/p>\n\n\n\n
Once you stop paying you stop showing up in search and no authority has been gained for your site. No lasting foundational effects.<\/p>\n\n\n\n
Real estate SEO is a combination of tune up and adding new and exciting content to your site. You end up owning this content and it will work for you forever.<\/p>\n\n\n\n
It\u2019s like having an ever growing library of useful information that builds trust with your prospects and the librarian. Well the search engine in your case.<\/p>\n\n\n\n
The more you do the more that authority increases.<\/p>\n\n\n\n
Both are useful tools to you and should be used to their best advantage.<\/p>\n\n\n\n
Paid search is direct response advertising that is used when you need leads and sales quickly, just remember to test, test and test some more when creating adverts.<\/p>\n\n\n\n
Real estate SEO is a longer game that builds you up as an ultimate authority to search engines and your visitors.<\/p>\n\n\n\n
For real estate SEO to be effective you need to follow a set process. A process that Respacio has perfected over the years.<\/p>\n\n\n\n
No matter the client we work with, everything always starts with learning and research then planning then action.<\/p>\n\n\n\n
If you follow these main phases and the instructions below you will succeed beyond measure.<\/p>\n\n\n\n
This is the most important part of real estate SEO and cannot be overlooked or rushed. It is the basis for everything you will do afterwards.<\/p>\n\n\n\n
Arming yourself with as much research and knowledge as you can is worth its weight in gold.<\/p>\n\n\n\n
At Respacio, when we start any real estate SEO project we always start looking at the ideal client first.<\/p>\n\n\n\n
You will want to have a great understanding of your typical clients as well as your ideal clients to draw the correct assumptions here.<\/p>\n\n\n\n
You might be saying that you know your clients already. That could be the case but chances are you don\u2019t have it written down or made into a real imaginary person.<\/p>\n\n\n\n
Things like age, interests, gender, marital status etc etc can be used. The more detail the better because you want to put yourself in their shoes whenever you\u2019re thinking about content creation.<\/p>\n\n\n\n
You want to dive into their pain points and motivations and explain why they do business with you. You can also describe their typical day to really get a sense of them.<\/p>\n\n\n\n
Once you have your ideal client completed, you will be well acquainted with exactly whom you are doing all this SEO work for.<\/p>\n\n\n\n
Remember that just like a real person your ideal client should evolve and grow. As your business grows, use interactions with clients and peers to constantly update the ideal client.<\/p>\n\n\n\n
You may also need to create and imagine multiple different ideal clients for the different services you offer. In the beginning start with one and grow from there.<\/p>\n\n\n\n
Now that you know who your ideal client is and you have expert knowledge about them you need to have the same information to hand for your local area.<\/p>\n\n\n\n
This could be a big area like London, Toronto or Malaga or it could be a small town or village that you operate in.<\/p>\n\n\n\n
You will want to know all about market trends, local events, population statistics and marriage and divorce rates.<\/p>\n\n\n\n
Knowing the local area well helps you gauge how your ideal client is likely living and what their life is like.<\/p>\n\n\n\n
In real estate SEO there is nothing more important than keyword research.<\/p>\n\n\n\n
Nothing.<\/p>\n\n\n\n
This is where you start to really get down to the nitty gritty of what your ideal client is searching for in search engines.<\/p>\n\n\n\n
To build the best keyword list possible you will need to employ several tactics. Using them all will make your list indestructible and give you the greatest advantage.<\/p>\n\n\n\n
If you want a list of some of the top keywords we use for our real estate SEO then you can click below and download them free. It will give you a great base to start from.<\/p>\n\n\n