26% of Estate Agent Contact forms don’t work
You would have thought that estate agent contact forms would be one of the most important parts of their website. After all, what’s the point of a website if an interested enquirer cannot get in contact with the agent? We tested of 992 estate agent websites in Spain and shockingly discovered that 26% of Estate Agent Contact forms don’t work!
Results of the estate agent contact forms test
It turns out that after completing the forms, 26% showed an error and did not work. The reasons for this varied, some asked for a captcha field that was not there, others asked the user to tick a non-existent box so no contact form could be completed. There were cases of security captchas that did not work, or submit buttons that did not work.
Of the remaining real estate agent contact forms where we were able to submit a question, 1% redirected to a 404 page after submission so from a user perspective, they would be unclear if their form had been sent or not.
2% of the forms we found limited the number of characters allowed to be typed to less than 500, which could easily annoy a user if they wanted to describe the property they were looking for and make them abandon the form.
1.5% had no contact form and required an email to be sent, yet having a contact form is recognised as a highly effective way of turning a website visitor into an enquiry.
Check your contact form now
If you are an estate agent, don’t assume that just because your contact form exists, that it works. Check it now. If there are versions in the footer, the sidebar, the contact page or elsewhere check them all. And go back to re-check them on a regular basis.
There is no point in spending the money to develop and maintain a website if it is not generating leads for your company. If a contact form does not work, that’s the most basic way to block leads from coming through. Your real estate website should be your most valuable marketing asset.
Is your contact form legal?
While you are checking your contact form, you should also look to see if the form complies with the new privacy laws. GDPR affects not only in these forms but in all ways that you collect and maintain data and changes the way that estate agent’s work.
If you are in Spain, you should take particular note as the fines are enormous and the Spanish data protection agency has historically made more prosecutions than all of the other agencies in Europe put together! Check out GDPR for estate agents in Spain and get a practical guide on compliance.
A low standard of Estate agent websites
If something as basic as real estate agent contact forms not working is a problem on your website, what other problems might there be? We have already seen how badly Multilingual Property Websites in Spain perform, and we are just scratching the surface. In carrying out our research, we are seeing hundreds of problems in real estate websites.
Estate agents are not necessarily technical people, and most are forced to trust others to do a good job of building their websites. Many of these sites are provided as part of the package when they adopt a contact management system and these are almost uniformly riddled with issues.
Even those who use individual website designers cannot be sure that their website is well built and functional. As the average level of sites in the real estate industry is so low, many of these designers have simply conformed to provide the same.
Solve the problem and beat your competition
Looking on the bright side, if you solve the problems on your website, you are going to start beating your competition. If you own a real estate website, our advice would be to get another company that is not your designer to appraise it. If you don’t know who to ask, we can also do this for you, just let us know.